Always concerned about the interest of the local community, China Hongqiao dedicates to improve community welfare and sees that as a realization of its value. The company hosts diverse community service activities that range from tree-planting events and factory cleaning activities to blood donation and safety awareness events. The events draw broad interests from employees.
In 2018, the company planted more than 40,000 trees in its operating locations, helping with local environmental protection efforts while raising awareness among staff. It sponsored the “Rainbow Home” project initiated by Beijing Rainbow Foundation, which creates a space for left-behind children to live, study, make friends and share the love. January 2018 marked the completion and opening of the country’s first “Rainbow Home” in Anhui Province. Located in Dabie Mountain area, the children’s center provides quality education for local left-behind students. It also contributes to the government’s “targeted poverty alleviation” efforts.
In June 2018, Shandong Weiqiao Aluminum & Electricity Co., Ltd., donated an additional 2 million yuan to Beijing Rainbow Foundation, helping the organization promote equal education, support students in poverty and highlight cognitive development of children. Deeply concerned about the Tibetan children in poverty, employees of Hongqiao have spontaneously organized charity events through social media, collecting old clothes, shoes, hats, educational materials, living necessities and bedding for the children. They also purchased sports shoes, school bags, and other materials at their own expense — and sent all resources to more than 40 villagers in Tibet as Children’s Day gifts.
Since 2019, Chairman Zhang Bo has been helping 38 children from three schools in the Tibet Autonomous Region — Pudangxiang Primary School in Xigaze, Chaerxiang Hope Primary School, and Tubujiaxiang Xiaue Kindergarten. He delivered hats, gloves, and other winter essentials to 1332 Tibetan children from three local primary schools through the “Warm Winter Gift Pack” project. He is taking practical actions to help the education industry in Tibet and to send warmth to local children.